The Brill Dictionary of Religion

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Advertising
(737 words)

1. The term “advertising” denotes a competition-oriented form of mass communication, through various media, for economic, cultural, or religious purposes. Unlike other forms of information transmittal, the communication content of advertising is usually received adventitiously, rather than being purposely sought by recipients. As a significant factor in the economy, and as a part of popular culture, advertisi…

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Sabarowski, Markus, “Advertising”, in: The Brill Dictionary of Religion, Edited by Kocku von Stuckrad. Consulted online on 30 November 2020 <http://dx.doi.org/10.1163/1872-5287_bdr_COM_00004>
First published online: 2006
First print edition: ISBN: 9789004124332, 20051223



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