(5,125 words)

At the level of practice, everyday Hinduism is an embodied religion grounded in a materiality that makes the presence of specific material objects and implements an indispensable part of its religious practices. Hindu weddings, funerals, and any number of daily and calendrical rituals, festiv…

Cite this page
Vineeta Sinha, “Commodification”, in: Brill’s Encyclopedia of Hinduism, Edited by: Knut A. Jacobsen, Helene Basu, Angelika Malinar, Vasudha Narayanan. Consulted online on 17 February 2019 <>
First published online: 2012

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